January 26th, 2011 | 
Author: Hey everybody, if you were with me last time we talked about using wordpress to create a landing page.
You might be wondering what will I want to do with a landing page. Well, the purpose of a landing page is to attract traffic to some information that is narrow and specific.
The way you will do this is to first determine your field of expertise. This is where you are going to build a page around a specific topic within your field of expertise.
For instance, this blog post is about my passion in Internet Marketing but the target audience would be for those searching in Google for terms like “landing page”, “squeeze page”,
The most effective landing pages also known as squeeze pages, involve some search optimization. What that means is that the key words or key phrases you will be using in your page are targeted to what people are searching for on Google.
“SEO”, or search engine optimization, is the science of designing the page to fit a niche or area where people are searching.
It is a delicate matter since you want it to be broad enough to be very popular but specific or narrow enough so that it can be found in a sea of hits from the search engine.
There are shelves and shelves of books on the subject of SEO and it really goes beyond the scope of this article.
Suffice it to say that although it is an important subject, our focus will be more on how to get the page up and what to do with it once you do.
So, let’s say you want to create a page for an information product that teaches people how to broadcast a live webinar.
Through the SEO we talked about earlier, I found the keyword “webcast” to be a strong term for broadcasting on the web. So, I went over to godaddy, www.godaddy.com and found that the URL www.webcastworkshop.com was available.
I went ahead and registered the domain name and had a wordpress blog attached as described in my previous post.
These are the preliminary steps involved for building a homepage and more specifically, having the wordpress blog act as a landing page.
Join me next time as I take you through the process of doing the instructional video, adding some ad copy, then putting a form in your call to action at the bottom of the page.
Until then, be thinking of a particular niche within your field of expertise, where you can build a page around it. Once you have an idea, go ahead and secure a domain name.
That’s half the battle. Once you have that set up, you are well on your way to having a tremendous sales page with video. Stay tuned.
Posted in 
Who would like to make a video sales letter. Who can at least write an email? If you can write an email and open a word document you can publish a video in a sales page.
Many of you don’t realize that WordPress makes a good landing page for people who want a place to publish some sales copy with video.
Most of you know WordPress for its blogging capabilities but what I want to show you in this tutorial is how to use it for a sales page.
You will need a couple of things to get started. These are basic things that everybody who wants to do business on the internet needs to have anyway.
First, you will want to have your own domain. Once you register and host a domain name you will need to attach the latest version of WordPress to the domain. Www.wordpress.org
Most hosting services like blue mountain, or host gator can have this attached in just a few minutes. If you want to pay me I can have this part set up for you, email me at jazzkat@comf5.com and I will get you up and running.
Keep in mind, your domain should be your own and not part of the free blogging services like wordpress.com The reason is that you will want to have full control over your website even though you are using a blogging platform.
Next you will need a camera to create a video. The webcam on your laptop works fine for most talking head videos. I like the flip camera but mainly you will want to create useful video files, most commonly called .AVI or .MOV These are the most common formats for windows and macs.
So, finally, you may want to brand your page. Here is where you may want to enlist the services of a graphics design artist. I know you are thinking that this must be expensive.
Well, you will only need to be spending money on this, one time, and it will become your brand for your landing page, blog, newsletter, email template and so on.
Think of it like a letterhead for office stationary. This one-time expenditure will build you something permanent and it will become your branded logo so it is money well spent.
My mentor does graphic design and you can find him at www.alberthallado.com He has built several brands for me and you should stop by his site.
So, for a recap, here is what you will need to get started:
- Register and host your website name. www.yourname.com
- Set your webcam to record or use a camcorder or flip camera to record some video.
- Finally, have a banner graphic designed that represents your brand. See www.jazzkats.com or www.multimediaprofessor.com
This may all seem a bit daunting to you at first but you will soon find that there are close to a billion blogs on the web and many of them have this setup in common.
The final product will be a laser targeted landing page that will be optimized for the search engines and will have an obvious call to action at the bottom. There, you will have them join, sign up, buy, subscribe, or simply become a member of your mailing list.
I will give you the basis of a one page sales letter but you will easily be able to revert it back to a blog or e-zine once the page has served its initial purpose.