If you have been with me so far, you should be on your way to setting up a squeeze page or landing page to help you promote a specific part of your business. 

Landing pages, also known as squeeze pages, are unique in that they focus on just one aspect of what you have for sale. 

For instance, if I am selling healthy pet food, I may have a squeeze page that sells the benefits of pet food enhanced with probiotics. This page will be optimized for key words. 

That means that your page will be sprinkled with some of the most highly sought after key words and key phrases so when people search google for pet food with probiotics, your page has a higher likelihood of being found. 

Another reason you will be more easily found is because you will be using the blog as your platform to build this page. 

WordPress blogs from www.wordpress.org are the most common blog pages out there. 

I know there are many of you wondering why you would want to use a blog instead of a typical web page.  

Well, there are several good reasons but the best one in my mind has to do with ease of use. 

The wordpress platform is known as a content management system.  A typical blog has pages upon pages of content which can be organized like an e-magazine. 

Creating these pages can be as easy as writing a handful of emails.  These pages or blog posts can be formatted nicely into a theme provided by WordPress. 

What that means is that you don’t have to know anything about coding or web design.  You just merely choose a free theme from the multitude (in the millions) of themes.

The second good reason to have a blog instead of a web page is that a blog is dynamic and interactive and most webpages are static and one directional. 

Think of a typical webpage as a brochure.  These pages are expensive to set up and cost you money every time you want to update the content. 

Usually there is no place for a visitor to comment and this creates a barrier between the reader and the publisher. 

The dynamic, interactive nature of blogs allows for a conversation to occur and this can mean constant changes and updates to the content on the blog/website.  

Because the content is ever changing, the search engine must send its robots over to index the content after every change.  

So what does this have to do with making a squeeze page?  Well, most of the benefits to blogging mentioned above will apply to the single page with video that we will be making. 

There will be search terms within the page that will help you get found by the search engine. 

There will be links to an order form and thank-you page that will be indexed by Google as well. 

And thirdly, we will be putting video up at YouTube and linking to it.  Since Google owns YouTube, this will also work in your favor. 

So, go ahead, if you haven’t already…register a domain name and have it hosted. 

Once you do this, have the blog attached. (download latest software at www.wordpress.org )

Keep in mind that we want the blog to be your homepage so when you attach the blog, it should be part of your address.

For instance, make it look like this www.yourname.com  Not, www.yourname.com/blog  I hope this helps. 

Tune in next time when we will talk about how to put a custom banner on the WordPress theme and add video to the body of the page. 

 

Hey everybody, if you were with me last time we talked about using wordpress to create a landing page. 

You might be wondering what will I want to do with a landing page.  Well, the purpose of a landing page is to attract traffic to some information that is narrow and specific. 

The way you will do this is to first determine your field of expertise.  This is where you are going to build a page around a specific topic within your field of expertise. 

For instance, this blog post is about my passion in Internet Marketing but the target audience would be for those searching in Google for terms like “landing page”, “squeeze page”,   

The most effective landing pages also known as squeeze pages, involve some search optimization.  What that means is that the key words or key phrases you will be using in your page are targeted to what people are searching for on Google. 

“SEO”, or search engine optimization, is the science of designing the page to fit a niche or area where people are searching. 

It is a delicate matter since you want it to be broad enough to be very popular but specific or narrow enough so that it can be found in a sea of hits from the search engine.      

There are shelves and shelves of books on the subject of SEO and it really goes beyond the scope of this article. 

Suffice it to say that although it is an important subject, our focus will be more on how to get the page up and what to do with it once you do. 

So, let’s say you want to create a page for an information product that teaches people how to broadcast a live webinar. 

Through the SEO we talked about earlier, I found the keyword “webcast” to be a strong term for broadcasting on the web.  So, I went over to godaddy, www.godaddy.com and found that the URL www.webcastworkshop.com was available.

I went ahead and registered the domain name and had a wordpress blog attached as described in my previous post. 

These are the preliminary steps involved for building a homepage and more specifically, having the wordpress blog act as a landing page. 

Join me next time as I take you through the process of doing the instructional video, adding some ad copy, then putting a form in your call to action at the bottom of the page. 

Until then, be thinking of a particular niche within your field of expertise, where you can build a page around it.  Once you have an idea, go ahead and secure a domain name.

That’s half the battle.  Once you have that set up, you are well on your way to having a tremendous sales page with video.  Stay tuned.