We are living in amazing times.  Never before has it been so easy to reach an audience of any shape or size and deliver a message.  From what I can tell, the preferred mode of delivery is now the blog.

With literally millions of blogs coming online each month people are just now starting to see a good reason to put them to work in their business.

I think  until now, the problem with people taking blogs seriously, may have been partly the name blog. And also because of the sheer number of irrelevant ones, it is hard to take them seriously.

Sure there are many that do more than just tell you what we did on our summer vacation, and provide meatloaf recipes, etc. but  often it is hard to see the forest through the trees.

I feel that we are in transition and all of that is changing rapidly. There is becoming a blend of websites/blogs/landing pages/email templates that are beginning to blur the line to a point where they are all a part of marketing an effective brand.

Until now, you had to hire a web design guy to set up a page and this usually costs several hundred if not, several thousands of dollars.  Then if you wanted to make any changes, you had to come out of pocket some more.  All that has changed with the Php format of webpage design.

Without getting into great detail, this type of format runs the blogging software and allows you to make changes on the fly and have these changes reflect throughout the entire site.  Making changes like the post you are looking at can be done as easily as writing an email.

So, I highly recommend blogging as your the main source of distributing information.
What I use is free software from Wordpress and some other inexpensive tools to develop a vehicle to drive my message to the world.

You will want to make sure and use the blogging software that comes from www.wordpress.org and not the one from wordpress.com.  There is a big difference.  We are going to be monetizing our blog and with the second form of blog, it really isn’t as effective.

I will be discussing the strategy of blogging as well as what else you will need in upcoming posts.